About

I am currently Head of PR and Communications for Connected Video at MultiChoice.  Connected Video is the OTT video arm of MultiChoice and runs the Showmax and DStv streaming services in Africa.  I head up PR and content marketing for Showmax across the continent and international markets. 

I’ve been responsible for launching the Showmax blogThe Plum List, and the Jonga List as well as recruiting a team of content marketing specialists. My team runs native advertising campaigns with leading publishers across the continent. 

With more than 14 years of experience in content marketing, I am also the director of Vast Collective and worked as a content strategy consultant for a number of years before joining MultiChoice full time in July 2018.

Previously, I was employed by New Media Publishing in Cape Town as the senior editor on the Vodacom account. I was involved in a number of different content marketing projects, including the launch of Vodacom now! – a technology website.

On the photography front, I have contributed images to a number of books, been published in magazines and newspapers and have worked as a photographer at weddings and various events. While I’m not actively working as a photographer, I still enjoy taking photos when I can.

If you’d like to get in touch, please send me an email on hello@lauracooke.com, or find me on LinkedIn.