I’m a content strategy consultant at Vast Collective, with more than 10 years experience. I’m currently contracted to internet-streaming service Showmax.com to head up its content marketing activities in South Africa and Kenya.
I’m in charge of creating and executing a data-driven content marketing strategy, supporting Showmax’s key objective to grow subscriber numbers.
Over the last year, I’ve been responsible for relaunching the Showmax blog, recruiting a team of content marketing specialists, and running more than 30 native advertising campaigns with leading publishers and bloggers.
Previously, I was employed by New Media Publishing in Cape Town as the senior editor on the Vodacom account. I was involved in a number of different content marketing projects, including editor of Vodacom now! – a technology website.
On the photography front, I have contributed images to a number of books, been published in magazines and newspapers and have worked as a photographer at weddings and various events. While I’m not actively working as a photographer, I still enjoy taking photos when I can.